Approach

Denneen & Company focuses not only on addressing our clients' immediate needs, but also on improving their long-term competitive position. We help our clients achieve success through:

Careful situation analysis: We listen, we learn, we explore and we engage. This rigorous, collaborative process yields a comprehensive understanding of each client's multi-faceted challenges and enables us to uncover the real issues and opportunities for the business.

Customized strategies: Unlike large consulting firms that often apply pre-established methodologies to each project, we customize processes and strategies to fit each client's unique need - and adjust our approach as business needs change. We strive to understand our clients' total business and solve current issues within the larger context of the firm, its markets, and its vision for the future.

Senior-level expertise: Denneen & Company consultants are senior professionals who combine consulting expertise with previous marketing, strategy and management experience at some of the world's largest and most respected companies. This depth of knowledge, combined with academic backgrounds from the nation's leading business schools, enables our team to interact at every level within our clients' organizations, from CEOs to divisional presidents to marketing VPs to business unit directors.

Broad industry experience: From past engagements spanning a wide array of business sectors, Denneen & Company brings a critical cross-industry viewpoint that can serve as a catalyst for change and growth. We're industry generalists who bring skills and perspective that complement our clients' expertise.

Organizational alignment: Strategy is only as good as its implementation - and implementation can't begin until the organization is on board. Our work isn't complete unless key internal constituencies are aligned with the new direction and prepared to take action.

Implementation management and support: For Denneen & Company, successful marketing, branding and growth is a hands-on effort. We provide implementation support to ensure accurate, effective and consistent execution of strategic plans. And for clients who are building or rebuilding their marketing organization, we can provide tactical implementation support.

Coaching and knowledge transfer: We help our clients - individually and across the organization - expand their knowledge base and hone their skills through coaching and continuous knowledge transfer.

Partnership with clients: We involve and engage clients at every phase of project development. The Denneen & Company philosophy on collaborating with clients is to lead, but ownership remains with the client - exactly where it needs to be for change to happen.



 












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